Archive · 25 Oct 2025
LinkedIn's 'Circus': Performance Art and Authenticity
Think of LinkedIn in India like a big, busy circus.
Instead of real jobs and networking, many people are putting on a show to get attention.
They build themselves up with stories, use hashtags, and try to get lots of likes.
The article points out several types of these performers, like people who share rags-to-riches stories, use national pride for attention, or pretend to be super busy.
The author believes true success comes from being genuine, not just following trends and chasing likes.
They encourage people to share real value and experiences online.
The article compares the LinkedIn India culture to a circus.
Many users are seen as creating 'performance art' to build their personal brands.
The author identifies several archetypes of LinkedIn users, criticizing their approaches.
The article critiques the lack of authenticity and emphasis on superficial metrics (likes).
The author advocates for sharing real experiences and value over chasing trends.
- Who
- A digital marketer
- What
- Critiques the culture of LinkedIn India, comparing it to a circus
- When
- Published October 6, 2025
- Where
- LinkedIn India
- Why
- To offer a commentary on authenticity vs. trend-chasing in online professional networking.
- Focus
- LinkedIn India and its online 'circus'
- Article Type
- Opinion piece
- Writer
- Digital marketer with an analogue past