Archive · 16 Jun 2025
Mumbai Innovator Sets World Records in Digital Marketing
Tariq Khatri, from Mumbai, set two world records for his super-efficient ads on Facebook and Instagram.
His ads got a lot of clicks at a very low cost, much better than normal ads.
His second record was for a campaign in Asia that had a lot of people clicking on the ads.
The first record was for a campaign that got millions of views and a very high engagement rate.
He's now planning to expand globally, including a conference in Dubai and plans to teach others how to do the same.
Tariq Khatri, based in Mumbai, achieved two world records for Meta ad campaigns.
His second record, announced in Pune, focused on click-through rates and cost per view in Asia.
The second campaign achieved a 61.25% click-through rate and a cost per view of INR 0.0015.
His first record, announced in February 2025, included 56.6 million views and a 99% engagement rate.
Khatri is expanding globally, including a Dubai press conference and plans for mentorship.
- Who
- Tariq Khatri, a digital marketing innovator from Mumbai.
- What
- Tariq Khatri achieved two world records for Meta ad campaigns.
- When
- The records were announced in February and May 2025.
- Where
- The campaigns primarily targeted users in India and Asia.
- Why
- To set new benchmarks in digital advertising and showcase India's capabilities.
Marketers Skeptical
Marketers Supportive
Replicability
Marketers Skeptical
Skeptical of the 99% engagement rate's replicability.
Marketers Supportive
See the data-driven approach as a blueprint.
- Campaign Platform
- Meta (Facebook and Instagram)
- Location
- India and Asia
- Click Through Rate
- Up to 61.25%
- Cost Per View (2nd Record)
- INR 0.0015 (approx. USD 0.000018)
- Cost Per Engagement (1st Record)
- INR 16.24 (USD 0.19)
- Engagement Rate (1st Record)
- 99%