Archive · 20 Nov 2025
Amitabh Bachchan's Expletive Reaction to Maruti Versa Ad
Director R Balki shared a story about a time when Amitabh Bachchan and his son Abhishek Bachchan were shooting an ad for Maruti Versa.
Amitabh was not happy with the car and called it a 'piece of sh*t' on camera.
The ad campaign was a failure because the car was not as good as it was made out to be in the ad.
R Balki shared a story about a failed Maruti Versa ad campaign featuring Amitabh Bachchan and Abhishek Bachchan
Bachchan reacted negatively to the car, calling it a 'piece of sh*t' on camera
The ad campaign was a failure, with the product not living up to the expectations set by the ad
Balki felt he should have stopped the campaign but was overruled by Maruti
The incident served as a learning experience for Balki
- Who
- Amitabh Bachchan, Abhishek Bachchan, R Balki, Maruti Suzuki
- What
- Failed Maruti Versa ad campaign
- When
- Around the time of Maruti Versa's launch
- Where
- Lonavala, during the ad shoot
- Why
- The car did not meet expectations, leading to a failed campaign
Ad Campaign Perspective
Product Reality
Ad Campaign Promise
Ad Campaign Perspective
Showcased a high-quality, appealing car
Product Reality
Did not deliver on the promised quality
- Product
- Maruti Versa
- Year of Launch
- 2001
- Ad Campaign Cast
- Amitabh Bachchan and Abhishek Bachchan
- Ad Campaign Director
- R Balki