Archive · 29 Jul 2026
HUL's Home Care Sales Surge on Fabric Wash Demand
Hindustan Unilever's home care business had its best growth in three years during the June quarter.
Sales went up by 14%, with a big part of that coming from people buying more detergent and dishwashing products.
Even though the company had to deal with higher costs for things like oil, they didn't raise prices too much.
Experts think this growth will continue, but the company is being careful because costs might stay high.
Big brands like Surf Excel and Vim helped drive this growth.
HUL's home care business saw 14% sales growth in Q2, driven by 9% volume growth.
Fabric wash and household care brands performed strongly despite geopolitical uncertainty.
Operating profit grew only 1% due to higher input costs and brand investments.
HUL implemented limited price hikes of about 5% to offset commodity inflation.
Analysts expect continued growth in home care, supported by innovation and premiumization.
- Who
- Hindustan Unilever (HUL)
- What
- Home care business sales surge driven by fabric wash and household care brands
- When
- June quarter
- Where
- India
- Why
- Sustained demand for everyday essentials despite geopolitical uncertainty and inflation
Optimistic Analysts
Cautious Management
Future Growth Prospects
Optimistic Analysts
Analysts expect healthy momentum in home care business through FY27, supported by gradual price-led growth.
Cautious Management
Management remains cautious about near-term margin pressures due to persistent input-cost inflation.
- Company
- Hindustan Unilever (HUL)
- Segment
- Home Care
- Sales Growth
- 14%
- Volume Growth
- 9%
- Price Hikes
- 5%
- Operating Profit Growth
- 1%
- Input Cost Inflation
- 10%
- Key Brands
- Surf Excel, Rin, Wheel, Vim