Archive · 2 Jun 2025
The Ayurveda Co. Announces Closure Due to Financial Strain
Imagine a company called The Ayurveda Co.
that made beauty and wellness products using ancient Indian practices.
The company is closing down on its fourth birthday, June 5th, 2025.
The person in charge, Shreedha Singh, said it's because of money problems and people not buying their products.
Although the company's sales went up, they also spent a lot more money, leading to a loss.
They got money from investors to start, but it wasn't enough to keep going.
The company made products for skin, hair, and overall wellness, but the market preferred other products.
This is a reminder that it's important to support the products you believe in, or they might disappear.
The Ayurveda Co. (TAC), a D2C Ayurvedic brand, will cease operations on June 5, 2025.
The company's co-founder, Shreedha Singh, announced the closure on LinkedIn.
Singh attributed the closure to financial strain and shifting consumer preferences.
TAC's revenue increased by 66% to ₹59.6 crore in FY24 but saw a net loss of ₹68 crore.
The company has raised nearly $16 million in funding, including a Series A round led by Sixth Sense Ventures.
- Who
- Shreedha Singh, co-founder and CEO of The Ayurveda Co., announced the closure.
- What
- The Ayurveda Co., a direct-to-consumer Ayurvedic beauty and wellness brand, is shutting down.
- When
- The Ayurveda Co. will cease operations on June 5, 2025.
- Where
- Not explicitly stated in the article.
- Why
- The closure is due to financial strain and changing consumer preferences.
- Closure Date
- June 5, 2025
- Founders
- Shreedha Singh and Param Bhargava
- Founded
- 2021
- FY24 Revenue
- ₹59.6 crore
- FY24 Net Loss
- ₹68 crore
- Total Funding
- $16 million
- Lead Investor (Series A)
- Sixth Sense Ventures