Archive · 27 Jan 2026
YES Bank CEO on Banking Challenges and Future Strategies
Prashant Kumar, the CEO of YES Bank, talked about the big challenges banks in India are facing.
He said that banks have enough money for lending, but getting deposits is getting harder because people are putting their savings into other investments instead of bank accounts.
This makes it tough for banks to keep making money because they can't lower the interest they pay on deposits, and they have to offer competitive rates on loans.
Kumar believes that banks need to use technology and focus on keeping costs low to stay profitable.
He also thinks that branch banking is still important for building trust with customers.
YES Bank is focusing on certain types of loans, like business loans and affordable housing, where they can manage risks better.
Overall, he says that being efficient is not just important for banks—it's necessary for their survival.
Banks in India face challenges with deposit mobilisation due to high credit-deposit ratios and savers shifting to market instruments.
Margins are under pressure as deposit costs are sticky and fee income is constrained by regulatory scrutiny.
Technology and AI are seen as key levers for automating tasks and improving operational efficiency.
Branch banking remains important for building trust and attracting stable deposits, especially for high-value customers and SMEs.
YES Bank is focusing on specific retail and MSME/SME segments with predictable income visibility and strong underwriting performance.
- Who
- Prashant Kumar, CEO of YES Bank
- What
- Discussion on banking challenges and future strategies
- When
- Present context of banking sector challenges
- Where
- India
- Why
- To address profitability and sustainability in the banking sector
- CEO
- Prashant Kumar
- Bank
- YES Bank
- Credit-Deposit Ratio
- 80% (industry), 90% (private sector)
- Deposit Growth
- 9-10%
- Key Challenges
- Deposit mobilisation, margin pressure, fee income constraints
- Strategic Focus
- Technology, AI, cost optimisation, trust-led branch banking
- Retail Strategy
- Business Loans, Credit Cards, Affordable Housing, LAP, Personal Loans
- MSME/SME Focus
- Rs 25 lakh to Rs 5 crore (MSME), Rs 5 crore to Rs 25 crore (SME)