Archive · 7 Aug 2025
Zara Ads Banned by ASA Over Thin Model Concerns
The UK's advertising watchdog, the ASA, told Zara to take down two ads because the models looked too thin.
The ASA thought the ads might be promoting unrealistic beauty standards.
Zara stated their models were healthy.
Similar issues led to bans on ads from other brands.
A report reveals concerns about a return to using extremely thin models in fashion.
ASA banned two Zara ads for portraying models considered 'unhealthily thin'.
The ASA found the ads breached social responsibility standards.
Zara stated models were medically certified as healthy.
The ASA cited the model's posture and clothing as contributing to the 'unhealthy' perception.
Industry reports indicate a potential resurgence of extremely thin models in fashion.
- Who
- Advertising Standards Authority (ASA) and Zara.
- What
- The ASA banned two Zara advertisements for featuring models deemed “unhealthily thin”.
- When
- The ASA initiated an investigation following concerns.
- Where
- United Kingdom (UK).
- Why
- The ASA considered the ads to be irresponsible, potentially promoting an unhealthy body image, and in breach of social responsibility standards.
Advertising Standards Authority (ASA)
Zara
Advertising Standards
Advertising Standards Authority (ASA)
Advertisements featuring models who appear unhealthily thin can negatively impact body image.
Zara
Fashion retailers should have the freedom to create advertisements.
- Company Involved
- Zara
- Regulatory Body
- Advertising Standards Authority (ASA)
- Reason for Ban
- Models appearing 'unhealthily thin'
- Ad Locations
- Zara ads
- Other Brands cited
- Marks & Spencer
Sources
Zara ads banned for featuring ‘unhealthily thin models; watchdog calls it ’irresponsible'
Zara ads banned in UK by Advertising Standards Authority for featuring unhealthily thin models
Zara faces backlash as two ads are banned for promoting unhealthy body image
Advertising Standards Authority bans two Zara ads for featuring ‘unhealthily thin’ models
UK Advertising Watchdog Bans Two Ads By Zara Over 'Unhealthily Thin' Models
Zara’s ads got banned in the UK, but the bigger question is being ignored
