Archive · 26 Jan 2026
PVR INOX Sells 4700BC to Marico for ₹226.8 Crore
PVR INOX, a big movie theater company, sold its snack brand 4700BC to Marico, a well-known FMCG company, for ₹226.8 crore.
4700BC is famous for its popcorn and other snacks.
PVR INOX wanted to focus more on its movie business and thought selling 4700BC would help.
Marico is excited because it wants to grow in the food business and thinks 4700BC is a great brand with lots of potential.
The deal is all in cash, and PVR INOX will no longer own 4700BC after the sale.
Both companies are happy with the deal and think it will be good for them.
PVR INOX sold its 93.27% stake in Zea Maize Pvt Ltd, which owns the 4700BC brand, to Marico for ₹226.8 crore.
The transaction is part of PVR INOX's strategic review to focus on its core cinema exhibition business.
4700BC is a premium snacking brand known for popcorn, popped chips, makhana, crunchy corn, and nachos.
Marico plans to leverage its FMCG expertise to expand 4700BC's presence across various channels.
The deal is expected to be accretive to PVR INOX's profit, free cash flow, and return ratios.
- Who
- PVR INOX (seller), Marico Ltd (buyer)
- What
- Sale of 4700BC snack brand
- When
- January 26, 2026
- Where
- India
- Why
- PVR INOX strategic review to monetize non-core assets and strengthen balance sheet
- Transaction Value
- ₹226.8 crore
- PVR INOX Stake Sold
- 93.27%
- Company Sold
- Zea Maize Pvt Ltd (ZMPL)
- Brand Acquired
- 4700BC
- Acquirer
- Marico Ltd
- Transaction Type
- All-cash deal
- PVR INOX Screens
- 1,783 across 357 properties
- Marico Revenue Milestone
- ₹10,000 crore in FY25
