Archive · 30 Jun 2025
Meta to Verify Investment Ads in India with SEBI Registration
Meta, the company that owns Facebook and Instagram, is implementing a new rule in India to protect people from investment scams.
If you plan to advertise investment-related products on these platforms in India, you'll need to prove who you are.
This involves showing your SEBI registration.
This helps build trust by showing that the ads come from real, registered businesses.
Meta will begin rolling out verification starting June 26, 2025, and by July 31, 2025, ads without verification might not be allowed.
The goal is to stop fake or misleading investment ads from tricking people.
Meta will require advertisers of investment ads in India to verify identity using SEBI registration details.
The new rule aims to combat fraudulent and misleading investment ads.
Advertisers running investment ads in India, such as mutual funds and brokers, must verify with SEBI registration details.
Information will be visible on the ad and stored in Meta's Ad Library for up to 7 years.
Enforcement begins on July 31, 2025, with verification rollout starting June 26, 2025.
- Who
- Meta and advertisers running investment-related ads.
- What
- Meta will require advertisers of investment ads in India to verify identity using SEBI registration details.
- When
- Verification rollout starts June 26, 2025; enforcement begins July 31, 2025.
- Where
- India
- Why
- To combat fake and misleading investment ads and protect users.
- Platform
- Meta (Facebook & Instagram)
- Requirement
- SEBI Registration Verification
- Applies to
- Investment and Securities Ads
- Verification Start
- June 26, 2025
- Enforcement Date
- July 31, 2025
- Storage
- Meta's Ad Library for up to 7 years