Archive · 1 Oct 2025
American Eagle Sees Sales Boost Following Controversial Sydney Sweeney Ads
American Eagle launched a denim ad campaign with actress Sydney Sweeney.
The ads sparked controversy online.
The company's CEO chose not to react to the criticism.
Despite the backlash, the company saw an increase in sales and nearly a million new customers.
The 'Sydney Jean' quickly sold out.
Experts say that by sticking to their strategy, American Eagle gained customers.
The company plans to continue its partnership with Sweeney and restock popular items.
American Eagle released a denim campaign featuring Sydney Sweeney.
The campaign faced online criticism.
The company reported an increase in sales and new customers.
The CEO stated the company stood behind its campaign.
The campaign included a focus on the double meaning of ‘genes’ and ‘jeans’.
- Who
- American Eagle, Sydney Sweeney, and CEO Jay Schottenstein
- What
- American Eagle's denim campaign featuring Sydney Sweeney
- When
- The campaign launched on July 23rd.
- Where
- The campaign was featured online and in stores.
- Why
- To promote American Eagle denim and attract new customers.
Critics
American Eagle
Campaign Reception
Critics
Many criticized the campaign for potentially regressive and sexist undertones.
American Eagle
American Eagle stood by its decision, highlighting the sales increase and success.
- Campaign Launch
- July 23rd
- Ad Focus
- Sydney Sweeney in denim looks
- Tagline
- Sydney Sweeney Has Great Jeans
- New Customers (July-Sept)
- Nearly a million
- CEO Statement
- ‘We stand behind what we did’
- Sydney Jean
- Sold out in a week