Archive · 6 Jan 2026
Zepto Launches In-App UPI for Faster Payments
Zepto, a company that delivers food and other items quickly, has added a new way to pay inside its app.
Now, people can pay using UPI without leaving the Zepto app.
This is similar to what other companies like Swiggy and Zomato have done.
The idea is to make paying faster and easier, so people don't have to switch to other apps like Google Pay or PhonePe.
This change is important because it helps Zepto and other companies make their services better and more reliable.
It's like having a shortcut to pay, making everything quicker and simpler.
Zepto launched an in-app UPI feature for seamless transactions.
The move aims to streamline checkout, reduce failures, and lower dependence on external UPI apps.
Zepto joins rivals Swiggy and Zomato in offering proprietary UPI solutions.
Swiggy uses NPCI's UPI plug-in framework, while Zomato partners with ICICI Bank for its UPI service.
The rollout highlights the strategic importance of payments in the competitive quick commerce and food delivery markets.
- Who
- Zepto, a quick commerce firm
- What
- Launched an in-app UPI feature
- When
- January 6, 2026
- Where
- India
- Why
- To streamline checkout, reduce transaction failures, and lower dependence on external UPI apps
- Company
- Zepto
- Feature Launched
- In-app UPI
- Competitors
- Swiggy, Zomato
- Purpose
- Streamline checkout, reduce failures, lower dependence on external apps
- Date
- January 6, 2026