Archive · 22 Sep 2025
Taneira Weaves Success with Festive Collections, Artisan Support
Taneira, a saree brand owned by the Tata Group, is doing well by mixing old traditions with new ideas.
They're opening stores and selling sarees online.
They have a new collection called Miara for the festival season, and are offering a payment plan called Golden Cocoon.
They also help weavers by giving them better workspaces and training.
Taneira is also selling vegan sarees, which are popular with young customers.
They hope to keep growing by offering new designs and supporting the people who make their products.
Taneira, a saree specialist from the Tata Group, is experiencing significant growth with 80 stores across 40 cities.
The brand is focusing on freshness in design, authenticity in craft, and flexible purchase models.
The Miara festive collection and Golden Cocoon purchase plan are key initiatives.
Taneira supports over 12,000 artisans and offers vegan sarees to attract younger consumers.
E-commerce sales are increasing, with a projected double-digit contribution by the end of the year.
- Who
- Taneira, a saree specialist from the Tata Group.
- What
- Taneira's growth strategy, including its new festive collection and initiatives to support weavers and attract younger customers.
- When
- The festive season is set to begin, with new collections launching.
- Where
- Taneira has stores across India, with strong growth in the South and West regions.
- Why
- To celebrate India’s handloom legacy while building a modern consumer brand, bridging heritage and modernity.
- Company
- Taneira (Tata Group)
- Stores
- 80 across 40 cities
- Key Initiative
- Miara festive collection, Golden Cocoon purchase plan, Weavershala program
- E-commerce Sales Growth
- 50% (year over year)
- Weavers Supported
- 12,000 (indirectly)
- Vegan Saree Material
- Tencel Luxe (imported from Austria)