Archive · 1 Feb 2026
Kolkata Duo Revives Authentic Nolen Gur
Two friends from Kolkata, Senjuti and Abhishek, started a farm called Earth Story Farms to make traditional nolen gur, a sweet jaggery from palm and date trees.
They wanted to keep the old ways of making it, which involves collecting sap and cooking it slowly over a woodfire.
This sweet treat is special in Bengal and is enjoyed during winter.
They also help local farmers and artisans by giving them work all year round, not just during the nolen gur season.
They sell other traditional foods like honey, pickles, and ghee too.
Their goal is to make sure people can enjoy pure, healthy food that connects them to their culture.
Senjuti Mahato and Abhishek Choudhury founded Earth Story Farms in 2020 to revive traditional nolen gur production in West Bengal.
Nolen gur is made from the sap of date and palm trees, collected and cooked using traditional methods over a woodfire.
The startup employs over 80 artisans year-round, providing stable livelihoods and preserving cultural heritage.
Earth Story Farms offers a variety of traditional products, including honey, pickles, ghee, and a popular spiced gur haldi latte.
The founders balance tradition with modernity, maintaining traditional production methods while adapting presentation for convenience.
- Who
- Senjuti Mahato and Abhishek Choudhury, founders of Earth Story Farms
- What
- A Kolkata-based duo reviving the traditional production of nolen gur (palm jaggery) and promoting clean, authentic food
- When
- The business was launched in 2020, with production tied to the winter season
- Where
- Bankura, West Bengal, India
- Why
- To preserve Bengali culinary traditions, promote healthy eating, and provide year-round livelihoods for local artisans
- Founders
- Senjuti Mahato and Abhishek Choudhury
- Company
- Earth Story Farms
- Year Founded
- 2020
- Location
- Bankura, West Bengal
- Primary Product
- Nolen Gur (Palm Jaggery)
- Artisans Employed
- 80+
- Key Ingredients
- Date and Palm Sap
- Production Process
- Traditional, Slow-Cooked over Woodfire