How Indian Banks Can Win Over Gen Z

People used to open their first bank account when they started working.

Now, many children begin using digital payments while they are still teenagers.

These payments are often made through UPI apps or wallets connected to a parent’s bank account.

This means young people learn about payment companies before they have their own bank accounts.

Some of these companies are fintechs, which use technology to provide financial services.

Fintechs may become the brands young people prefer as they grow older.

Traditional Indian banks could lose some customers if they do not adapt.

The examples of Revolut and POSB are presented as lessons for attracting Gen Z.