Archive · 30 Aug 2026
American Express Ends Reward Multiplier in India September 2026
American Express is ending a shopping rewards feature in India.
The feature let cardholders click through the American Express website before shopping at certain brands.
In return, they could earn extra Membership Rewards points.
The programme will stop working after 30 September 2026.
Purchases must be fully completed by 11:59 p.m.
on 29 September to qualify under the current rules.
Starting a purchase before the deadline is not enough.
Regular points and existing points will not be affected.
Cardholders can still use ShopWise vouchers and RewardXcelerator for some bonus-point opportunities.
American Express will discontinue its six-year-old Reward Multiplier programme in India effective 30 September 2026.
Platinum, Gold, and Membership Rewards cardholders will lose accelerated points on purchases through participating brands.
Eligible purchases completed by 11:59 p.m. on 29 September 2026 can still earn bonus points under current terms.
The programme offered up to 5X points on Platinum cards and up to 10X on Centurion cards.
Standard Membership Rewards earnings and existing point balances will remain unchanged, while ShopWise and RewardXcelerator remain available alternatives.
- Who
- American Express and its Platinum, Gold, Membership Rewards, and Centurion cardholders.
- What
- American Express is discontinuing the Reward Multiplier programme and its accelerated points on selected merchant purchases.
- When
- The programme ends effective 30 September 2026; qualifying purchases must be completed by 11:59 p.m. on 29 September 2026.
- Where
- India, through American Express’s online merchant-routing programme.
- Why
- The article states that American Express is discontinuing the programme; it does not provide a reason.
- Discontinuation date
- 30 September 2026
- Final qualifying deadline
- 11:59 p.m. on 29 September 2026
- Maximum reward rate
- Up to 5X Membership Rewards points on Platinum cards and 10X on Centurion cards
- Affected cards
- Platinum, Gold, and Membership Rewards cards
- Participating brands mentioned
- Apple, Forest Essentials, Nykaa, MakeMyTrip, Tanishq, and Myntra
- Existing points
- Balances and standard Membership Rewards earn rates will not change
- Remaining alternatives
- ShopWise offers up to 5X points on e-vouchers from more than 200 brands; RewardXcelerator covers more than 20 brands