Archive · 17 Sep 2025
Honasa Consumer Faces 'Sell' Recommendation Amidst Strategic Shifts
Imagine a company, Honasa Consumer, that makes products like shampoo and skincare items.
An investment company called Emkay Global thinks the company's stock price might go down.
This is because of some changes in the business, like adjusting how they sell products and changes to taxes.
Honasa is focusing on specific products, like face wash and sunscreen, and may buy other companies to grow.
They're also dealing with some problems with their supply chain.
This means it might be harder for them to make and sell things, which could affect their profits.
Emkay Global recommends selling Honasa Consumer shares.
Target price set at Rs 250, suggesting 18% downside.
Honasa focuses on core categories for growth, including skincare and baby care.
Company aims to expand through acquisitions in fragrance and feminine hygiene.
GST rate reduction may benefit certain product lines.
- Who
- Emkay Global and Honasa Consumer
- What
- Emkay Global issued a 'Sell' recommendation for Honasa Consumer shares.
- When
- The recommendation was based on discussions regarding current business conditions and strategic priorities.
- Where
- The report concerns Honasa Consumer, primarily in India's consumer market.
- Why
- Emkay Global anticipates an 18% potential downside, due to destocking and changes in GST.
- Brokerage Recommendation
- Sell
- Target Price
- Rs 250 (Sept 2026)
- Potential Downside
- 18%
- Focus Categories
- Face wash, shampoo, sunscreen, moisturiser, lipstick, serum, baby care
- E-commerce Revenue
- 55% of Mamaearth's revenue