Archive · 5 Nov 2025
Flurys Collaborates with Artist Srishti Gupta Roy for Modern Relaunch
Imagine a very old and famous bakery called Flurys, which has been around for almost 100 years.
They decided to team up with a cool artist named Srishti Gupta Roy to make things new and exciting for younger people.
They've created special cookies and a cake with the artist's drawings on them.
They also made fun new things to buy, like bags and shirts, with colorful, modern designs that mix old and new ideas.
Inside the bakery, there are fun activities like a photo booth and games.
This is Flurys' way of celebrating its long history while also being trendy and playful for today's customers.
Flurys, established in 1927, is launching a new initiative blending its legacy with contemporary design.
The brand has collaborated with illustrator Srishti Gupta Roy for a limited-time collection.
The collaboration includes specially curated F&B items like cakes and cookies featuring the artist's illustrations.
A lifestyle merchandise line, including tote bags and T-shirts, has been introduced with modern designs inspired by retro and digital tech.
The in-store experience is enhanced with activities such as a photo booth and a wheel of fortune.
- Who
- Flurys in collaboration with artist Srishti Gupta Roy
- What
- Unveiling a reimagined brand experience with new F&B treats, lifestyle merchandise, and an enhanced in-store experience.
- When
- November 4th, 2025
- Where
- Flurys locations
- Why
- To connect the 98-year-old legacy with contemporary design and new-age audiences, blending nostalgia with modern aesthetics.
- Brand
- Flurys
- Establishment Year
- 1927
- Parent Company
- Apeejay Surrendra Park Hotels Limited
- Collaborating Artist
- Srishti Gupta Roy
- Collaboration Focus
- Limited-time F&B treats, lifestyle merchandise, in-store experience