We Idliwale: From Pune Shop to South Indian Culinary Brand

Imagine two friends, Chirag and Abhishek, who loved a special South Indian dish: idli with chicken or mutton curry.

They noticed many people didn't know this dish.

So, they started a tiny shop called We Idliwale, serving these unique idli dishes.

It became very popular!

People loved it so much that they opened more locations and even a barroom.

They are very careful about using the right ingredients and keeping the food authentic.

However, running a restaurant has its challenges, like high rent and relying on food delivery apps.