Britannia to Prioritize Brand Strength Against Local Rivals

Britannia, a big biscuit company, is changing its game plan.

Instead of fighting price wars, it's using its strong brand and many factories to win against smaller, local biscuit makers.

They are looking at India like many smaller regions, not just one big market.

They have saved money for years, and expect to continue.

While they are doing well in some areas, they are also working to grow in others.

They are focused on the categories they are already in and plan to expand into others later.

They will not invest as much this year as in the last few years, but will make sure they make use of the existing investments.