Archive · 9 Jan 2026
Indian Entertainment Industry Embraces AI for Content Creation
Indian entertainment companies are starting to use AI technology to make movies and shows.
This helps them create content faster and cheaper.
They can make stories in many languages and try new ideas that were too expensive or hard before.
Some companies are making movies entirely with AI, like 'Chiranjeevi Hanuman-The Eternal.'
Others are using AI to help with repetitive tasks so people can focus on being creative.
There's also an AI character named Naina Avtr who acts in a show with real people.
Everyone says AI is a tool to help, not replace, human creativity.
Indian entertainment companies are adopting AI for faster and more scalable content production.
AI enables cost savings, reduced post-production timelines, and new creative possibilities.
Abundantia Entertainment is developing India's first 'Made-in-AI' film, 'Chiranjeevi Hanuman-The Eternal.'
AI-driven projects are expected to contribute significantly to company revenues in the coming years.
AI is being used to enhance storytelling and creative processes, not to replace human creativity.
- Who
- Indian entertainment companies, Abundantia Entertainment, Banijay Asia, Avtr Meta Labs
- What
- Adoption of AI technology for content production
- When
- Ongoing, with projects slated for release in 2026
- Where
- India
- Why
- Faster content development, wider scalability, cost savings, and new creative possibilities
- AI Applications
- Content development, language scalability, concept feasibility
- Cost Benefits
- Substantial cost-savings and reduced post-production timelines
- AI-Focused Projects
- Chiranjeevi Hanuman-The Eternal, Jai Santoshi Mata: Sukh Sampatti Daata
- Revenue Projection
- 10-12% in first year, 30-35% by third year for Abundantia aiON
- AI Influencer
- Naina Avtr in micro-drama series 'Truth & Lies'
- Company Statements
- AI as enabler, not substitute; human-first approach emphasized