Archive · 14 Jan 2026
Quick Commerce Firms Drop 10-Minute Delivery
Some companies that deliver things very quickly, like Swiggy, Zomato, Blinkit, and Zepto, have stopped promising to deliver items in just 10 minutes.
The government asked them to do this because the strict delivery times were making the delivery workers feel pressured and unsafe.
The workers had also gone on strike to complain about low pay and bad working conditions.
The government is also working on new rules to make sure these workers get better protection and benefits.
Blinkit has already changed its advertising to say it delivers 30,000 products to your doorstep, without promising a specific time.
Other companies are expected to do the same soon.
AAP MP Raghav Chadha welcomed the decision, saying it will help ensure the safety of delivery riders and everyone who shares our roads.
Quick commerce companies remove 10-minute delivery promise following government intervention.
Union Labour Minister Mansukh Mandaviya held meetings with companies to address gig worker safety concerns.
Blinkit revised its tagline from '10,000+ products delivered in 10 minutes' to '30,000+ products delivered at your doorstep'.
Gig workers had gone on strike on December 31, 2025, protesting low pay, unsafe conditions, and strict delivery timelines.
AAP MP Raghav Chadha welcomed the decision, highlighting the need to ensure the safety of delivery agents.
- Who
- Quick commerce companies (Swiggy, Zomato, Blinkit, Zepto) and Union Labour Minister Mansukh Mandaviya
- What
- Removal of 10-minute delivery promise to improve gig worker safety and working conditions
- When
- After a meeting on Tuesday and a strike by gig workers on December 31, 2025
- Where
- India
- Why
- To address concerns over the safety and well-being of gig workers and comply with government directives
Government and AAP
Quick Commerce Companies
Delivery Time Pressure
Government and AAP
The 10-minute delivery promise puts constant and dangerous pressure on delivery agents, leading to unsafe working conditions.
Quick Commerce Companies
The 10-minute delivery promise is a key marketing strategy to attract customers and drive business growth.
Worker Safety
Government and AAP
The removal of the 10-minute delivery promise is necessary to ensure the safety and well-being of delivery agents.
Quick Commerce Companies
While worker safety is important, the companies believe that they have safety measures in place and that the delivery promise is a crucial part of their business model.
- Companies Involved
- Swiggy, Zomato, Blinkit, Zepto
- Government Intervention
- Union Labour Minister Mansukh Mandaviya
- Reason for Change
- Safety and well-being of gig workers
- AAP MP Involved
- Raghav Chadha
- Blinkit's New Tagline
- 30,000+ products delivered at your doorstep
- Gig Worker Concerns
- Low pay, unsafe working conditions, strict delivery timelines
- Legal Framework
- Code on Social Security, 2020
- e-Shram Portal Launch
- 26.08.2021
- Code on Social Security Enforcement
- 21.11.2025
Sources
Win for gig workers: Blinkit drops 10-min delivery, others to follow suit as Centre intervenes
‘No More 10-Minute Delivery’: Blinkit Drops Tag After Govt Steps In, Others To Follow
Blinkit, Zepto, Swiggy to drop 10-minute delivery amid uproar: Check why
10-Minute Delivery Rolled Back After Government Raises Safety Concerns
‘No more 10-minute delivery’: Quick commerce players do away with deadline after labour minister intervenes
No More 10-Minute Delivery? Centre Urges Quick Commerce Firms to Drop Time Limit
10 minute delivery: Eternal, Swiggy shares rise up to 3% today; here's why
Raghav Chadha thanks Centre for removing ‘10-Minute delivery’ branding from quick-commerce apps
No more 10-minute deliveries? Centre tells platforms like Blinkit, Zepto, Swiggy to drop deadline
Govt asks Blinkit, Swiggy, Zepto to stop 10-minute delivery
Blinkit plans to remove ‘10-minute delivery’ branding after government intervention
India pulls the brakes on 10-minute delivery by quick commerce firms to protect gig workers – Firstpost
Quick-commerce platforms to ditch ’10-minute delivery’ after govt intervention: AAP’s Raghav Chadha welcomes decision
10-minute delivery service scrapped by quick commerce platforms after Labour Ministry's intervention
Blinkit drops ‘10-minute delivery’ claim after Centre intervention, Swiggy and Zepto may follow suit: Report
Blinkit drops ’10-minute delivery’ claim; Swiggy, Zepto may follow suit
‘No more 10-minute delivery’: Centre tells ecommerce players to scrap ten minute delivery
'Deeply grateful': Raghav Chadha thanks Centre for scrapping 10-minute delivery model, releases video message
'Much Needed Step': AAP MP Raghav Chadha Thanks Centre After Blinkit Drops '10-Minute Delivery' Tag
Blinkit Drops 10-Minute Delivery After Labour Ministry Steps In: Times Now Impact
'Centre Is Pro-Business, Pro-Startup': AAP's Raghav Chadha Praises Modi Govt As Quick-Commerce Firms Drop ‘10-Minute Delivery’ Claim - VIDEO
Why the government intervened to end Blinkit’s 10-minute delivery promise
Zomato delivery agent eats customer's food after dispute over doorstep delivery at 2.30 am, video goes viral
Blinkit drops 10-minute delivery claim after Labour Min intervenes; Swiggy, Zepto may follow suit
Labour minister urges quick-commerce firms to drop 10-minute delivery branding: Reports
Centre asks quick commerce platforms to drop 10-minute delivery branding
No more 10-minute delivery from Blinkit, Swiggy. Here is why – Firstpost
Rush Hour: Platforms told to end 10-minute deliveries, SC sets liability for dog attacks and more
Quick commerce firms drop ‘10-minute delivery’ pitch after Centre flags worker safety risks
‘Satyamev Jayate’: Raghav Chadha declares victory as Blinkit, others drop 10-minute delivery claims
Gig And Platform Workers Hail Blinkit, Zepto Halting 10-Minute Delivery Claims
Gig Workers Welcome Centre’s Move Against ‘10-Minute Delivery,’ Flag Unresolved Issues
Delhi Confidential: Raghav’s Gig
Govt tells quick commerce firms to drop ‘10-min delivery’ deadline
Gig Workers Row: No more delivery deadline
Blinkit drops 10-minute delivery after government order over rider safety concerns - Telegraph India
Delivering orders for Zomato, Blinkit, Swiggy | 10-minute window, 15.5 hours: My gig
No More 10-Minute Delivery From Blinkit, Swiggy, Zepto: All You Need To Know
Daily Briefing: ’10-min delivery’ promise ends; BMC polls tomorrow
Stop 10-min delivery plan Blinkit, Swiggy, Zepto told
'Ending 10‑Min Delivery Race is a Win, But Gamification Still Dictates Gig Work'
Swiggy, Zepto drops ‘10-minute delivery’ pitch after government intervention, here’s what changes for you
Blinkit, Zepto drop 10-minute delivery claim!
Swiggy, Zepto drop ‘10 minute’ delivery tag after govt order
