Archive · 21 Sep 2026
PwC Sets Template as Rivals Weigh India’s Advisory Strategies
PwC is influencing how advisory firms compete in India.
Other firms are thinking about their next steps.
Artificial intelligence is changing what clients expect from advisers.
Firms may need to offer ideas instead of only ready-made tools.
Shailesh Haribhakti said this work requires stronger skills.
In the past, many Big Four advisory services grew by selling additional services to existing clients.
Agentic AI has made it harder for firms to win new client work.
Some firms may therefore cooperate more closely with their global capability centers.
PwC is described as setting the template in India’s advisory race.
Rival advisory firms are considering how to respond to changing market conditions.
Pressure from artificial intelligence is pushing firms to offer more than plug-and-play solutions.
Shailesh Haribhakti said advisory firms need stronger ideas and better forecasts of business evolution.
He said agentic AI has made client capture tougher and could lead firms to work more closely with their global capability centers.
- Who
- PwC, rival advisory firms, and Shailesh Haribhakti are mentioned.
- What
- Advisory firms are reassessing their strategies as artificial intelligence changes competition and client acquisition.
- When
- The article does not specify a date or timeframe.
- Where
- India.
- Why
- AI is increasing demand for higher-skilled ideas and making traditional client-capture and cross-selling approaches more difficult.
- Market
- India’s advisory sector
- Company mentioned
- PwC
- Main pressure
- Artificial intelligence
- Specific technology
- Agentic AI
- Traditional growth approach
- Cross-selling additional services to existing clients
- Potential strategic shift
- Closer cooperation with global capability centers
- Commentator
- Shailesh Haribhakti