Archive · 27 Aug 2026
Shah Rukh Khan, Ajay Devgn Face FDA Surrogate Advertising Notices
A food regulator sent notices to three Bollywood actors.
The actors are Shah Rukh Khan, Ajay Devgn and Tiger Shroff.
The notices are about surrogate advertising.
This means an advertisement may promote one thing while indirectly promoting another product.
Tukaram Mundhe said the action is not aimed only at these actors.
He said a 2018 food advertising rule applies to both advertisers and promoters.
The rule says promotional claims must be truthful.
The actors have not yet replied to the notices.
Shah Rukh Khan, Ajay Devgn and Tiger Shroff have not yet responded to FDA notices.
The notices concern alleged surrogate advertising in food-sector promotions.
Tukaram Mundhe said the notices are not specifically targeting the three actors.
He cited the Food Safety and Standards (Advertising and Claims) Regulations, 2018.
The regulation places responsibility on both advertisers and promoters, and has been implemented since 2019.
- Who
- Shah Rukh Khan, Ajay Devgn and Tiger Shroff received notices; Tukaram Mundhe discussed them.
- What
- The actors received notices concerning surrogate advertising under food-sector advertising regulations.
- When
- The regulations were introduced in 2018 and have been implemented since 2019; the interview date is not specified.
- Why
- The notices were issued over alleged surrogate advertising and the requirement that promotions be truthful.
- People named
- Shah Rukh Khan, Ajay Devgn, Tiger Shroff and Tukaram Mundhe
- Issue
- Surrogate advertising
- Regulation
- Food Safety and Standards (Advertising and Claims) Regulations, 2018
- Responsibility
- The regulation places equal responsibility on advertisers and promoters.
- Requirement
- Promotional claims must be truthful.
- Implementation
- The regulation has been implemented since 2019.