Archive · 17 Sep 2025
Police Brand Aims for Rapid Growth in the Indian Market
Police, a brand known for its watches, wants to sell a lot more in India.
They are aiming for a big jump in sales in the next few years.
The brand, which is part of an Italian company, is targeting people who want stylish things but at a reasonable price.
India is becoming a very important market for them because more people are interested in fashion and the luxury market is growing.
They are working with a company called Titan to sell their watches in stores and online, and they are also selling other products like fragrances.
They also plan to expand into women's watches and offer more gifting options.
Police, a lifestyle brand, is targeting Rs 100 crore in sales for FY26.
The brand aims for five-fold growth, reaching Rs 500 crore in five years.
India is expected to become Police's largest market.
Police watches are available in the Rs 15,000-30,000 price range.
The brand plans to expand its product offerings and reach.
- Who
- Police, the lifestyle brand from De Rigo Group.
- What
- Aims to increase sales and expand its presence in the Indian market.
- When
- Targeting a five-fold growth in the next five years.
- Where
- India
- Why
- Driven by the growth in the luxury market and the increasing importance of India as a key market.
- Company
- Police (De Rigo Group)
- Target Revenue (FY26)
- Rs 100 crore
- FY25 Sales
- Rs 68 crore
- 5-Year Revenue Target
- Rs 500 crore
- Price Range
- Rs 15,000-30,000
- Brand Ambassador
- KL Rahul