Archive · 28 Sep 2026
Prada Woos Ultrarrich With Snorkeling Trips and Skirts
Prada is a luxury fashion company trying to attract very wealthy customers.
It is offering special experiences, including snorkeling trips.
Prada is also looking through old clothing designs kept in its archives.
Some customers can ask the company to remake outfits from earlier fashion shows.
The clothing can be changed to fit each customer’s measurements.
Customers can also request specific details.
The most complicated skirts may cost up to $100,000.
This shows how Prada is offering highly personal and expensive products to its top clients.
Prada is targeting wealthy clients with exclusive experiences and customized fashion.
The luxury brand has begun reviewing thousands of pieces in its archives.
Prada is creating re-editions of looks from past collections for select clients.
Top customers can commission archive-inspired skirts tailored to their measurements and specifications.
The most elaborate custom skirts can cost as much as $100,000.
- Who
- Prada and its wealthy and top clients.
- What
- Prada is offering exclusive experiences and custom re-editions of designs from its archives.
- When
- The article does not specify a date.
- Where
- The article does not specify a location.
- Why
- To attract and serve ultrarich clients with personalized luxury offerings.
- Brand
- Prada
- Target customers
- Ultrarich and top clients
- Archive focus
- Thousands of pieces from past collections
- Custom product
- Re-editions of archived skirts
- Customization
- Tailored to clients’ measurements and specifications
- Maximum stated price
- Up to $100,000 for the most elaborate skirts
- Exclusive experience
- Snorkeling trips