Archive · 23 Sep 2026
Samsung's Tim Cook Campaign Pokes Fun at Apple's Foldable iPhone
Samsung made an advertisement featuring a man named Tim Cook from Palmerston North.
He is not the Tim Cook who leads Apple.
The joke is meant to surprise people who recognize the name.
In the ad, the local Tim Cook talks about Samsung’s Galaxy Z Fold 8.
Samsung also teased Apple after Apple announced its foldable iPhone Duo.
Samsung said it had entered the foldable-phone market seven years earlier.
Duolingo joined the online joking with Samsung and Apple.
The campaign used humor to attract attention to Samsung’s phone.
Samsung’s campaign features a Palmerston North man named Tim Cook discussing the Galaxy Z Fold 8.
The advertisement distinguishes the local Tim Cook from Apple CEO Tim Cook in Cupertino.
The New Zealand-set ad is not described as a Samsung New Zealand effort.
Samsung has used Apple’s iPhone Duo announcement to promote its earlier entry into foldable phones.
Duolingo joined the social-media exchange with humorous posts before softening its response.
- Who
- Samsung, a local New Zealand man named Tim Cook, Apple, and Duolingo.
- What
- Samsung promoted the Galaxy Z Fold 8 through an advertisement and social-media jokes involving Apple’s foldable iPhone and the name Tim Cook.
- When
- The campaign followed Apple’s introduction of the iPhone Duo and Samsung’s recent social-media responses to Apple’s announcements.
- Where
- The advertisement is set in New Zealand and features a Tim Cook from Palmerston North, while related exchanges took place online.
- Why
- Samsung aimed to promote its foldable phone and use humor and a recognizable name to attract attention.
- Featured person
- A local Tim Cook from Palmerston North, nicknamed “Palmy”
- Product promoted
- Samsung Galaxy Z Fold 8
- Apple product mentioned
- iPhone Duo, described as Apple’s foldable device
- Samsung’s comparison
- Samsung highlighted that it entered the foldable-phone market seven years before Apple’s announcement
- Other participant
- Duolingo joined the online exchange with humorous posts
- Campaign status
- The article says the advertisement was not a Samsung New Zealand effort