Archive · 11 Jan 2026
BoB Card Focuses on Health and Insurance
BoB Card is a company that issues credit cards.
Unlike other companies that focus on luxury rewards, BoB Card is offering special benefits related to health and insurance.
They have different cards for different groups of people, like young adults, women, and professionals.
For example, their Tiara card for women offers free health check-ups and other benefits.
The company is also partnering with other businesses to provide these services.
They want to grow and become one of the top five credit card companies in India by 2027-2028.
Currently, they have about 3 million cards in use and their monthly spending is around ₹3,338 crore.
BoB Card is focusing on health, wellness, and insurance benefits for its credit cards.
The company is targeting specific groups like Gen Z, women, and professionals with specialized cards.
The Tiara credit card for women offers free annual health check-ups and lifestyle benefits worth up to ₹31,000.
BoB Card has partnered with fintechs and airlines to expand its offerings and scale its business.
As of November 2025, BoB Card had 3 million cards in force and monthly spends of ₹3,338 crore.
- Who
- BoB Card, a subsidiary of Bank of Baroda
- What
- Launching specialized credit cards with health and insurance benefits
- When
- Recently, with plans for future expansion
- Where
- India
- Why
- To cater to changing customer preferences and rising medical costs
- Company
- BoB Card
- Target Segments
- Gen Z, women, professionals, uniformed personnel
- Key Product
- Tiara credit card
- Health Benefits
- Free annual pap smear, mammography, insurance covers
- Partnerships
- OneCard, Uni, Scapia, Etihad Airways
- Cards-in-Force
- 3 million (as of November 2025)
- Monthly Spends
- ₹3,338 crore (November 2025)
- Net Profit (H1 FY)
- ₹23.22 crore (down 9.1% YoY)