Archive · 12 Aug 2025
Asian Paints Launches New Interior Paint with Stain-Resistant Tech
Imagine a paint that keeps your walls clean, even when kids make a mess!
Asian Paints created Apcolite All Protek, a new interior paint.
It uses Lotus Effect Technology, like how lotus leaves clean themselves.
This paint fights stains from things like juice and crayons.
It also has flame-retardant properties and a nice smell.
The paint is designed for busy homes and is available in different finishes.
The company's ambassador, Virat Kohli, is in an ad showing how well the paint works.
It's like a superhero for your walls, making homes easier to keep looking good!
Asian Paints launched Apcolite All Protek interior paint with Lotus Effect Technology.
The paint offers stain repellency, flame retardant properties, and comes in Matt and Shyne finishes.
The product is designed for modern, active homes and aims to keep walls clean with minimal effort.
The launch is supported by an ad film featuring Virat Kohli, the brand ambassador.
Asian Paints aims to set a new standard in the super-premium interior paint category.
- Who
- Asian Paints Ltd. and its brand ambassador Virat Kohli.
- What
- Asian Paints launched Apcolite All Protek interior paint.
- When
- Not explicitly mentioned in the article.
- Where
- India (focus on Indian homes)
- Why
- To provide a stain-resistant and durable paint solution for modern homes.
- Product Name
- Apcolite All Protek
- Technology
- Lotus Effect Technology
- Features
- Stain repellency, flame retardant, available in Matt and Shyne finishes
- Target Audience
- Modern Indian homes
- Brand Ambassador
- Virat Kohli
- Warranty
- 6-year performance warranty