Archive · 24 Jun 2025
Apple Shouldn't Panic-Buy its Way to AI Success
Apple might want to buy some AI companies to improve its products, like Siri.
Some people think Apple should buy Perplexity AI, a search engine.
But the author says Apple doesn't need to rush.
Apple has a lot of money, but buying a whole company can be risky and messy.
Apple prefers to build things itself and wants to be in control.
They are better off focusing on making their own AI smarter and better than buying it.
Apple is reportedly considering large acquisitions to enhance its AI capabilities.
Some suggest acquiring Perplexity AI, but the author questions the necessity.
Apple's cash reserves exceed $130 billion, providing ample resources for potential acquisitions.
The author believes Apple should prioritize internal AI development over hasty acquisitions.
Apple is known for its focus on control, making large acquisitions a less desirable option.
- Who
- Apple, Tim Cook, Dave Lee (author).
- What
- Discussion on Apple's potential acquisitions to improve its AI capabilities.
- When
- Ongoing, with recent focus after the Big Tech conference season.
- Where
- Silicon Valley, where AI talent is being sought.
- Why
- Apple is assessing AI acquisitions to enhance its product offerings, improve Siri, and compete with other tech companies.
Pro-Acquisition
Anti-Acquisition
Acquisition Benefits
Pro-Acquisition
Acquiring an AI company like Perplexity AI would bring in much-needed expertise and improve their AI offerings.
Anti-Acquisition
Buying AI talent would be an unwise investment.
- Apple's Cash Reserve
- Over $130 billion
- Potential Acquisition Target (mentioned)
- Perplexity AI
- Beats Acquisition Cost (2014)
- $3 billion
- Author's Primary Role
- Bloomberg Opinion's US technology columnist