Archive · 15 Sep 2025
Maharashtra Launches Statewide Hoarding Policy for Revenue
The state of Maharashtra is starting a new rule about where companies can put up ads on big signs called hoardings.
Before, only Mumbai had rules, but now the whole state will have them.
The government wants to make more money, make things fair, and make sure everything is done correctly.
Companies have to apply, and the government will choose who gets to put up ads through an online auction.
The companies will pay for the space.
The signs can't be political during elections and must be safe.
The companies must give the government space for their ads sometimes.
If the companies don't follow the rules, they could lose their money or be banned.
Maharashtra introduced a new statewide policy for outdoor advertising hoardings to increase non-tax revenue.
The policy will use digital e-auctions to lease government land for advertising.
Political hoardings are banned during election periods.
Eligibility requires firms to be registered, experienced, and based in Maharashtra.
Successful bidders must provide free space for government campaigns.
- Who
- Maharashtra government
- What
- Launched a statewide policy for outdoor advertising hoardings.
- When
- Announced on Monday
- Where
- Across Maharashtra (excluding Mumbai).
- Why
- To boost non-tax revenue, standardize practices, and bring digital transparency.
- Policy Scope
- Statewide, excluding Mumbai's existing policy
- Revenue Goal
- Increase non-tax revenue
- Auction Method
- Digital e-auctions for government land
- Lease Duration
- 5 years, renewable once for 5 more
- Eligibility
- Maharashtra-based firms with DGIPR registration, 5+ years experience, and a turnover double the reserve price
- Political Ad Restrictions
- Banned during election periods
- Government Space
- Required free hoarding space for campaigns