Archive · 15 Jan 2026
Asad Ayaz Named Disney's First Chief Marketing & Brand Officer
Asad Ayaz, who has worked at Disney for 20 years, has been given a new job title.
He is now the first-ever Chief Marketing and Brand Officer.
This means he will be in charge of marketing and brands for Disney Entertainment, Disney Experiences, and ESPN.
Before this, he was the Chief Brand Officer and helped with big campaigns like Disney100 and Disneyland's 70th anniversary.
Disney's leaders think he is the perfect person for this new role because he has a lot of experience and has helped make Disney's movies and shows very successful.
Asad Ayaz is named Disney's first Chief Marketing and Brand Officer.
He will oversee marketing and brands for Disney Entertainment, Disney Experiences, and ESPN.
Ayaz has been with Disney for 20 years and previously served as Chief Brand Officer.
His campaigns have driven 18 movies to over $1 billion in global box office.
The new role was announced by Disney Entertainment Co-Chairs, Disney Experiences Chairman, and ESPN Chairman.
- Who
- Asad Ayaz
- What
- Named Disney's first Chief Marketing and Brand Officer
- When
- Not specified
- Where
- The Walt Disney Company
- Why
- To create a new enterprise marketing and brand organization
- New Role
- Chief Marketing and Brand Officer
- Oversees
- Disney Entertainment, Disney Experiences, ESPN
- Tenure
- 20-year veteran at Disney
- Previous Role
- Chief Brand Officer
- Key Campaigns
- Disney100, Disneyland 70th anniversary, Disney+ series
- Announced By
- Disney Entertainment Co-Chairs, Disney Experiences Chairman, ESPN Chairman
- Box Office Success
- 18 movies over $1 billion global box office