Archive · 22 Sep 2026
CaratLane unveils Gariahat flagship as diamond buyers embrace everyday jewellery
CaratLane opened a large new jewellery store in Gariahat.
The store has three floors and is designed to feel like a special destination.
It has some jewellery designs that are currently available only there.
The company says gold has become more expensive, so it is trying to make diamond jewellery easier to afford.
Some natural diamond jewellery starts at about ₹5,000.
Many customers first look at jewellery online and then visit a store to try it on.
CaratLane says people increasingly want jewellery that can be worn every day.
Younger adults, especially people aged 25 to 35, are an important group of diamond buyers.
CaratLane opened a three-floor, 4,000-square-foot flagship store in Gariahat on September 9.
The store includes designs currently exclusive to the Gariahat location and aims to enhance customer experience.
CaratLane has 31 stores across 11 cities in Bengal and plans to reach 35 statewide.
The brand offers natural diamond jewellery from about ₹5,000 and 9-carat gold pieces from roughly ₹8,000 to ₹10,000.
CaratLane says younger consumers are driving demand, with its strongest customer segment aged 25 to 35.
- Who
- CaratLane, led in the interview by managing director Saumen Bhaumik, opened the store.
- What
- The company unveiled a new three-floor flagship jewellery store and discussed changing diamond-buying trends.
- When
- The store was unveiled on September 9; CaratLane said its first Kolkata store opened in 2017 and the previous Gariahat store opened in March 2020.
- Where
- At 14/9A Gariahat Road near Pantaloons in Kolkata, India.
- Why
- CaratLane said it wanted a larger, more visible location and aims to improve the in-store experience while making diamond jewellery more accessible.
- Store size
- Three floors and 4,000 square feet
- Location
- 14/9A Gariahat Road, near Pantaloons, Kolkata
- Bengal network
- 31 stores across 11 cities, with a long-term target of 35 stores
- Wider network
- More than 388 stores, including 69 in Eastern India
- Natural diamond entry price
- About ₹5,000, typically for a small pendant or sterling-silver earrings
- 9-carat gold starting price
- Roughly ₹8,000 to ₹10,000
- Customer age profile
- More than half of customers are aged 25 to 35, and around 70% are below 45