Archive · 16 Dec 2025
Pidilite Expands Paints Business into Eastern Markets
Pidilite Industries, known for Fevicol and Fevikwik, is expanding its paint brand Haisha into eastern India.
They started in the south two years ago and are now moving into rural and semi-urban areas in the east.
The company is growing steadily and plans to expand carefully.
They are also looking at buying other businesses to grow.
Pidilite made a lot of money last year and is expecting more growth this year.
They sell many products, and almost half of their sales come from newer, high-growth products.
Pidilite Industries is expanding its Haisha paints brand into eastern India after a successful launch in southern markets two years ago.
The company is targeting rural and semi-urban areas for its phased expansion.
Pidilite is taking a cautious approach to the paints business due to increased competition from brands like Birla Opus and Asian Paints.
The company's revenue grew by 6.1% and profit by 20% in FY25, with a 10.2% revenue growth in the first half of FY26.
Pidilite is evaluating inorganic opportunities and aims for double-digit volume growth in the second half of FY26.
- Who
- Pidilite Industries
- What
- Expansion of Haisha paints into eastern markets
- When
- Phased expansion, currently in progress
- Where
- Southern and eastern India
- Why
- To grow the paints business and diversify
- Company
- Pidilite Industries
- Paints Brand
- Haisha
- Initial Markets
- Southern India
- Current Expansion
- Eastern India
- Target Areas
- Rural and semi-urban
- FY25 Revenue
- Rs 13,094 crore
- FY25 Profit
- Rs 2,096 crore
- H1 FY26 Revenue
- Rs 7,307.54 crore
- H1 FY26 Profit
- Rs 1,111.57 crore
- Ebitda Margins
- 24%