Archive · 20 Sep 2025
BPCL's MAK Lubricants Launches Radio Campaign for Mechanics
BPCL's MAK Lubricants is saying 'thank you' to mechanics!
They're running a radio campaign across India.
It's like a big radio show for 30 days in lots of cities.
They will play special messages and talk to mechanics.
Even the famous cricketer, Rahul Dravid, is part of the campaign.
Mechanics will share their stories on the radio, and there will be events at radio stations.
It's all about showing appreciation for the people who keep our cars running safely!
BPCL's MAK Lubricants launched a radio campaign to honor automobile mechanics.
The campaign is themed "Thank you, Mechanics – for Safe and Smooth Journeys."
The campaign will run across 116 cities for 30 days.
Cricketer Rahul Dravid is the brand ambassador and will feature in the campaign.
The campaign includes radio interviews, live interactions, and social media engagement.
- Who
- BPCL's MAK Lubricants and automobile mechanics
- What
- Launched a nationwide radio campaign to honor mechanics.
- When
- September 2024 (as per the article)
- Where
- Across 116 cities in India
- Why
- To recognize mechanics' contributions to road safety and smooth journeys.
- Company
- Bharat Petroleum Corporation Limited (BPCL)
- Brand
- MAK Lubricants
- Campaign Theme
- "Thank you, Mechanics – for Safe and Smooth Journeys"
- Campaign Duration
- 30 days
- Reach
- 116 cities
- Airtime
- Over 16 lakh seconds
- Mechanic Interviews
- Over 1,000 mechanics
- Campaign Goal
- To honor the mechanic community