Archive · 24 Jan 2026
Golden Goose CEO on Luxury's Future: Memories and Co-Design
Golden Goose is a luxury brand known for its special sneakers.
The CEO, Silvio Campara, says that what makes something truly luxurious is the memories it creates.
He believes that the future of luxury is not just about having new products, but about creating special experiences.
Golden Goose lets customers customize their sneakers with different designs and decorations, making each pair unique.
The brand has stores in India, including a new one in Mumbai.
They also have a program to repair old sneakers and are using AI to help customers design their own sneakers.
The CEO thinks that people care more about feeling connected to a community and expressing themselves than just looking good.
Golden Goose CEO Silvio Campara emphasizes that luxury is about creating memories and experiences.
The brand allows customers to customize sneakers with artwork, embellishments, charms, and brooches.
Golden Goose has three stores in India: Delhi, Bengaluru, and Mumbai.
The brand focuses on repairing old sneakers and is exploring AI for co-creation in the design process.
Campara believes the future of luxury is about emotional connections and community building rather than just product novelty.
- Who
- Silvio Campara, CEO of Golden Goose
- What
- Discussion on the future of luxury and Golden Goose's strategy in India
- When
- Interview conducted after the Mumbai store launch in 2024
- Where
- India, with a focus on the Mumbai store launch
- Why
- To understand the evolving sneaker space, the Indian consumer, and the future of luxury
- Brand
- Golden Goose
- CEO
- Silvio Campara
- India Stores
- 3 (Delhi, Bengaluru, Mumbai)
- Global Stores
- 220+
- Unique Selling Point
- Customizable sneakers with artwork, embellishments, charms, and brooches
- AI Collaboration
- Google Gemini for AI-assisted co-creation
- Repair Program
- Launched in 2022
- Target Consumer Age in India
- 24 (average)