Archive · 17 Sep 2025
Film Studios Embrace Music IP, Seeking Long-Term Revenue
Imagine movies have cool songs, but usually, the movie studios sell the rights to those songs to music companies.
Now, studios are realizing they can make more money by keeping the rights themselves!
This is because they can earn money every time someone streams the song online, uses it in a video, or plays it live.
Some studios are teaming up with music distributors to help them get their music out there.
It's like the studios are trying to become their own music labels, hoping to earn more money in the long run.
It can be a good move, but it also means the studios need to learn how to manage the music and find the right partners.
Film studios are increasingly retaining music rights instead of selling them.
Ownership allows studios to capture revenue from streaming, YouTube, and other sources.
Universal Music India partnered with Maddock Films for future soundtracks.
Digital licensing generated 62% of music segment revenues in 2024.
Challenges include managing music labels and navigating the Indian music market.
- Who
- Film studios, music companies, and streaming platforms
- What
- Film studios are shifting from selling music rights to owning them for long-term revenue.
- When
- Recent developments in the music and film industries.
- Where
- India
- Why
- To capitalize on streaming revenue and IP asset value.
- Key Players
- Film studios, music licensing platforms, Universal Music India, Believe, Panorama Music
- Main Trend
- Film studios retaining music rights for long-term revenue
- Revenue Sources
- Streaming, YouTube, sync, and performance rights
- Partnerships
- Universal Music India with Maddock Films
- Digital Licensing Share
- 62% of music segment revenues in 2024