Archive · 22 Aug 2026
Joyalukkas Wins Tamil Nadu Newborn Gold Ring Tender
Tamil Nadu plans to give gold rings to babies born in government hospitals and primary health centres.
The program is called Thaimaman Thanga Mothiram.
Each baby is expected to receive a one-gram gold ring and baby-care items.
About 442,000 babies may receive the gifts.
Joyalukkas offered to make and supply the rings for just one paisa in service charges.
The government will pay separately for the gold itself.
Other jewellery companies asked for much higher service charges.
The program is scheduled to begin on September 15, after the government issues the work order.
Joyalukkas emerged as the lowest bidder for Tamil Nadu’s Rs 755-crore newborn gold ring scheme.
The jeweller quoted a one-paisa service charge for making and associated costs, excluding the cost of gold.
The Thaimaman Thanga Mothiram scheme is scheduled to launch on September 15.
About 442,000 newborns in government hospitals and primary health centres are expected to receive one-gram gold rings and baby-care items.
The official work order is expected shortly, after which Joyalukkas will begin coordinating supplies with government departments.
- Who
- Joyalukkas was the lowest bidder; the beneficiaries are newborn babies in Tamil Nadu’s government hospitals and primary health centres.
- What
- The state is procuring one-gram gold rings and baby-care items under the Thaimaman Thanga Mothiram scheme.
- When
- The scheme is scheduled to launch on September 15; the work order is expected shortly.
- Where
- Across Tamil Nadu, through government hospitals and primary health centres.
- Why
- The scheme is a Tamil Nadu government welfare initiative for newborns.
- Tender value
- Approximately Rs 755 crore, with gold accounting for most of the procurement value.
- Winning bidder
- Joyalukkas.
- Winning quote
- One paisa as a service charge for making and associated costs, excluding the cost of gold.
- Gold provided
- One-gram gold ring for each eligible newborn.
- Expected beneficiaries
- Around 442,000 newborn babies.
- Other bids
- GRT Jewellers quoted Rs 410.97; Vummidi Bangaru Jewellers Rs 822.97; Titan Rs 832.24; Malabar Gold & Diamonds Rs 871.38; Saravana Stores Rs 15,356.27.
- Scheduled launch
- September 15.