Archive · 12 Nov 2025
Zrika Appoints Suniel Shetty as Brand Ambassador to Champion Digital Trust
Imagine money moving around online, like sending a toy to a friend through the mail.
To make sure your toy arrives safely and doesn't get lost or stolen, you need to trust the mail service.
Zrika is a company that helps make sure sending and receiving money online is safe, like a super-secure mail service for money.
They announced that a famous, trustworthy person, Suniel Shetty, will help tell everyone how important this 'digital trust' is.
They also have a special computer helper, called Zrai Shield, that uses smart technology to catch bad guys who try to steal money online really, really fast.
This helps people feel safe when they use digital money and online shops.
Zrika appointed actor Suniel Shetty as its Brand Ambassador to promote digital trust in finance.
The announcement was made at the Global Fintech Fest 2025 (GFF 2025).
Digital trust is considered essential for financial stability, with its importance expected to grow significantly.
Zrika's AI-driven product, Zrai Shield, aims to detect and prevent financial fraud in under 300 milliseconds.
Concerns exist regarding unchecked AI systems potentially amplifying cyber threats, while Zrika positions its AI as a proactive defense against fraud.
- Who
- Zrika, with Brand Ambassador Suniel Shetty, CEO Pramod Ganji, and Chief Business Officer Dr. Kopal
- What
- Announced Suniel Shetty as Brand Ambassador and showcased Zrai Shield, an AI-driven fraud detection system, emphasizing the importance of digital trust in finance.
- When
- During the Global Fintech Fest 2025 (GFF 2025)
- Where
- At the Global Fintech Fest 2025 (GFF 2025)
- Why
- To reinforce Zrika's commitment to building digital trust in finance through AI-powered solutions and to promote awareness about combating financial fraud.
Zrika's Perspective
Broader Concerns
The Role of AI in Financial Security
Zrika's Perspective
Zrika believes its AI-driven solutions like Zrai Shield are essential for combating fraud and rebuilding confidence in digital finance, moving from reactive to proactive prevention.
Broader Concerns
Regulators express concern that unchecked AI systems could amplify cyber threats like phishing, identity theft, and financial fraud if not properly governed.
Addressing Fraud and Trust Deficit
Zrika's Perspective
Zrika's CEO states that outdated systems can't keep up with fraudsters, and breaches chip away at trust, necessitating intelligent AI solutions.
Broader Concerns
Persistent issues of fraud, data breaches, and user skepticism continue to challenge the growth of the digital trust market.
- Company
- Zrika
- Brand Ambassador
- Suniel Shetty
- Product
- Zrai Shield (AI-driven fraud detection and prevention system)
- Event
- Global Fintech Fest 2025 (GFF 2025)
- Key Technology
- Artificial Intelligence (AI)
- Fraud Detection Speed
- Under 300 milliseconds