Building Privacy-Aware Customer Data Platforms

Companies in retail and insurance collect a lot of data about customers, which can be useful for understanding and serving them better.

However, they also have a responsibility to protect this data, especially with stricter laws like CCPA in the US and GDPR in Europe.

Building a Customer Data Platform (CDP) that is both useful and privacy-aware is a big challenge.

Selvakumar Kalyanasundaram, an expert in this field, has worked on projects like Walmart's Enterprise Data Fabric and cloud migrations for healthcare payers.

He believes that privacy can actually help businesses by building trust with customers.

New trends like policy-as-code and artificial data are making it easier to build CDPs that respect privacy while still being useful for businesses.