Archive · 9 Nov 2025
Empathy Gap: Consumers Crave Care, Businesses Must Deliver for Success
Imagine you have a favorite toy store.
Most grown-ups think that store only cares about selling toys and making money, not about how you feel when you go there.
Many people only like to shop at places that seem to really care about them, but sadly, many stores stop being nice and caring after you buy something.
This makes people not want to go back, and they might even tell their friends not to go.
Now, with super smart computers like AI, businesses can be very fast, but they can't really feel your feelings like a person can.
A smart computer can understand your words, but it can't feel sad with you if you're sad.
So, even though AI is helpful, it's super important for businesses to have real people who can truly understand and care about customers, especially when things are tricky.
Some companies are teaching their employees how to be more understanding, and it's helping them make customers happier and build stronger friendships with them.
This means being a good listener and showing you care is just as important as having the best toys.
A global study reveals that 78% of consumers believe companies are primarily focused on profit, not genuine consumer needs.
72% of consumers feel businesses become less empathetic after a transaction, leading to a significant "empathy gap."
Empathy is identified as the next competitive advantage for businesses, crucial for customer loyalty and driving success, especially alongside AI.
While AI offers efficiency, 92% of consumers still prioritize direct human interaction over 24/7 AI availability due to a lack of genuine connection.
Investing in empathy through strategic integration, training, leadership commitment, and cultural embedding is essential for sustainable business growth and profitability.
- Who
- Consumers and businesses, with a study conducted by Zurich Insurance Group with Stanford University's Professor Jamil Zaki and YouGov.
- What
- A significant empathy gap exists between consumers' desire for genuine care and businesses' perceived lack of it, impacting customer loyalty and profitability. The study highlights empathy as a competitive advantage, especially in an era of AI.
- When
- Recent findings from a global study, with Zurich's empathy training program showing results from January 2024 to June 2025.
- Where
- The study involved 11 countries globally.
- Why
- Businesses need to bridge the empathy gap to build trust, foster long-term customer relationships, improve loyalty, and drive sustainable growth in a market increasingly focused on human connection over pure efficiency.
- Consumers believe companies only care about money
- 78%
- Consumers engage with companies showing genuine care
- 60%
- Consumers feel companies become less empathetic post-transaction
- 72%
- Consumers avoid businesses that don’t show empathy
- 73%
- Consumers value direct human interaction over 24/7 AI availability
- 92%
- Zurich Insurance Group's TNPS increase after empathy training
- 7 points