Archive · 3 Oct 2026
Musk Calls Instagram ‘For Girls,’ Audience Data Shows Broader Reach
Elon Musk said Instagram is “for girls” after an X user said they had deleted the app.
The user also described Instagram as an app made for women.
Some people agreed, while others criticized Musk’s comment or argued Instagram has a big influence on culture.
Musk has made similar remarks before.
Audience figures from October 2025 show that men slightly outnumbered women in Instagram’s global adult advertising audience.
In the United States, women made up a larger share.
This means the app is not used only by one gender.
Musk has not explained exactly why he made the latest comment.
Elon Musk replied “Instagram is for girls” after X user Geiger Capital said they had deleted the app and called it an inherently female app.
The remark drew online reactions, including criticism that it was sexist and disagreement over whether Instagram is culturally influential.
Musk made similar comments in May, questioning why grown men sent him links to their Instagram profiles.
October 2025 figures for Instagram’s adult addressable advertising audience showed men made up a slightly larger share globally; women made up a larger share in the United States.
Musk has not explained the latest remark; his broader criticism of other platforms and promotion of X provide context but do not establish his motive.
- Who
- Elon Musk and X user Geiger Capital; Instagram users also reacted.
- What
- Musk called Instagram “for girls” after Geiger Capital said they had deleted the app, prompting online debate.
- When
- The latest exchange followed Geiger Capital’s post; Musk made similar remarks in May. The cited global audience figures are from October 2025.
- Where
- The exchange took place on X; the audience figures concern Instagram globally and in the United States.
- Why
- Musk has not clearly explained the latest remark. His previous criticism and promotion of X provide context but do not establish his reason.
Musk’s Characterization
Audience Data and Platform Use
Is Instagram mainly for women?
Musk’s Characterization
Musk called Instagram “for girls,” and Geiger Capital described it as an inherently female app.
Audience Data and Platform Use
The cited October 2025 figures show men slightly outnumbered women in Instagram’s global adult advertising audience, while women made up a larger share in the United States.
Instagram’s cultural role
Musk’s Characterization
Musk’s earlier comments suggest he associates some Instagram behavior or content with things he considers less serious; the reporting says this interpretation is speculative.
Audience Data and Platform Use
A user responding to Musk argued that Instagram is influential in dating, aesthetics, and broader culture. The articles also describe its uses as spanning personal updates, entertainment, business, news, and creator content.
Reason for the comment
Musk’s Characterization
Musk has repeatedly criticized Instagram and has argued that X is the only major social network that is genuinely open.
Audience Data and Platform Use
The articles do not establish why Musk made the latest reply; the competitive context does not prove his motive.
- Latest exchange
- Geiger Capital said they had deleted Instagram and called it an “inherently female app” with “zero benefit”; Musk replied, “Instagram is for girls.”
- Online response
- Some users criticized the remark, while another commenter argued Instagram has cultural and social influence.
- Earlier remarks
- In May, Musk questioned why grown men sent him links to their Instagram profiles.
- Global audience data
- October 2025 figures showed men accounted for a slightly larger share of Instagram’s global adult addressable advertising audience.
- United States audience
- Women made up a larger share of Instagram’s audience in the United States, according to figures cited in the reporting.
- Musk’s explanation
- He has not clearly explained the thinking behind the latest post.
- Platform context
- Musk owns X and has positioned it as a platform for public debate and discussion.
