Archive · 2 Oct 2026
Nuvama Sees Media Sector Growth Improving in Q3FY27
Nuvama Research expects the media and entertainment industry to have a better December quarter.
It says spending could rise because Diwali will come later in the year.
More people may watch films, television and online content.
Several major movies are planned for release.
Sports events could bring more viewers to television and digital platforms.
This may help companies gain more subscribers and earn more money from digital services.
Regional music is also expected to continue performing steadily.
However, some broadcasters may spend more on advertising, which could reduce their profits in the short term.
Nuvama Research expects media and entertainment spending to improve in Q3FY27, the December quarter.
A late Diwali is expected to support advertising, festive spending and consumer engagement.
Major film releases and returning sports events could strengthen television, cinema and digital platforms.
Sports content may boost subscriptions and monetisation, while regional music is expected to remain steady.
Higher advertising investments by some broadcasters could pressure near-term profits despite supporting longer-term growth.
- Who
- Nuvama Research provided the sector outlook.
- What
- The media and entertainment sector is expected to see stronger spending and growth momentum in Q3FY27.
- When
- The outlook concerns Q3FY27, the December quarter; the sector preview was issued on October 1, 2026, and published on October 2, 2026.
- Where
- The articles discuss the media and entertainment sector without specifying a particular location.
- Why
- Late Diwali, a stronger content pipeline, returning sports events, subscription growth and improving digital monetisation are expected to support performance.
- Outlook
- Nuvama expects a decent quarter for most media and entertainment companies.
- Period
- Q3FY27, the December quarter
- Festive driver
- Late Diwali is expected to improve spending, advertising and consumer engagement.
- Content pipeline
- Several major films are scheduled for theatrical release.
- Sports impact
- Major sports events could increase television and digital engagement and support subscriptions.
- Music segment
- Regional content and continued digital consumption are expected to keep music performance steady.
- Profitability risk
- Higher advertising spending by some broadcasters could pressure near-term profitability.