Archive · 14 Sep 2026
Sustainability Technologies Gain Edge as Asia Drives Energy Transition
Bain studied which clean technologies are growing fastest.
It said technology, customer choices and government policy help determine whether these technologies become widely used.
Solar power, batteries and electric vehicles are growing especially quickly.
Other clean technologies face problems such as high costs, limited infrastructure and slower customer adoption.
Bain said Asia is becoming very important to the shift toward cleaner energy.
China and India together account for a large share of projected changes in carbon emissions by 2040.
Asia received as much as $947 billion for energy-transition investment in 2025.
Many consumers are also increasingly worried about environmental sustainability.
Bain identified technology, consumer behavior and policy as key factors in scaling sustainable technologies.
Solar energy, battery storage and electric vehicles have emerged as major sustainable-technology outperformers.
Other technologies have advanced more slowly because of costs, infrastructure, policy and consumer-adoption challenges.
China and India account for 46% of projected changes in 2040 carbon emissions across Bain’s energy scenarios, compared with 18% for the United States and European Union combined.
Asia attracted up to $947 billion in energy-transition investment in 2025, while 85% of surveyed consumers expressed concern about environmental sustainability.
- Who
- Bain and 7,500 consumers surveyed in the United States, United Kingdom, Italy, Brazil and Indonesia.
- What
- A Bain study examined the growth of sustainable technologies, energy-transition investment and consumer concern about sustainability.
- When
- The report cited 2025 investment figures and projections for 2040 carbon-emissions changes; the survey compared results with the previous year.
- Where
- The analysis covered Asia and energy scenarios involving China, India, the United States and the European Union; consumers were surveyed across five countries.
- Why
- To identify the factors that help sustainable technologies achieve scale and give companies a competitive edge.
- Key scaling factors
- Technology, consumer behavior and policy
- Leading technologies
- Solar energy, battery storage and electric vehicles
- Asia investment
- As much as $947 billion in energy-transition investment in 2025
- 2040 emissions change
- China and India account for 46% across Bain’s energy scenarios
- United States and European Union
- Together account for 18% of the change in 2040 carbon emissions across Bain’s scenarios
- Consumer concern
- 85% of 7,500 surveyed consumers expressed concern about environmental sustainability
- Previous survey result
- Consumer concern was 79% the previous year