Archive · 21 Jul 2026
Tamil Nadu revamps TASMAC liquor procurement policy
The Tamil Nadu government has changed how TASMAC, the state's liquor store, buys alcohol.
Before, TASMAC bought more from popular brands.
Now, they will buy equal amounts from all approved companies.
This is to make things fairer and give people more choices.
Some workers worry this might cause shortages of popular brands, while consumers want even more choices, including imported brands.
TASMAC runs over 4,000 stores and buys from 11 liquor makers and 6 beer companies.
TASMAC will now buy equal amounts of liquor from all approved manufacturers.
This change aims to increase transparency and offer a wider range of brands.
TASMAC operates over 4,000 retail outlets and sources from 11 IMFL and 6 beer manufacturers.
Employees worry this could lead to shortages of popular brands and excess inventory of less popular ones.
Consumers want more imported brands to improve choice and competition.
- Who
- Tamil Nadu government and TASMAC
- What
- Revamp of TASMAC liquor procurement policy
- When
- Decision made on July 6
- Where
- Tamil Nadu, India
- Why
- To increase transparency and streamline operations, ensuring a wider range of brands is available to consumers.
TASMAC Employees
Liquor Consumers
Equal Procurement Impact
TASMAC Employees
Equal procurement may not reflect consumer preferences, leading to shortages of popular brands and excess inventory of less popular ones.
Liquor Consumers
Consumers urge for a wider range of products, including imported brands, to improve choice and competition.
- TASMAC Outlets
- Over 4,000
- IMFL Manufacturers
- 11
- Beer Manufacturers
- 6
- Procurement Policy Change
- Equal quantities from all approved manufacturers
- Elite Outlets Requirement
- At least one case each of premium- and medium-grade liquor from every manufacturer