Archive · 22 May 2025
Domino's Ends Tottenham's 17-Year Troll After Europa League Victory
Domino's Pizza playfully trolled Tottenham Hotspur for 17 years due to their lack of trophies.
Before the Europa League final, Domino's put up a billboard displaying how many pizzas they'd sold since Tottenham last won.
After Tottenham won the final, Domino's updated the billboard to show they had reset the counter to zero.
This social media campaign, by Domino's and PinPep, was a successful mix of humor and marketing, and ended with Tottenham finally ending their trophy drought.
Domino's Pizza mocked Tottenham Hotspur for 17 years due to their lack of trophies.
A digital billboard outside Tottenham Hotspur Stadium showed pizzas sold since Spurs' last trophy.
The billboard counter stood at 1,569,227,300 pizzas as of May 21, 2025.
Tottenham won the Europa League final, ending their 17-year trophy drought.
Domino's updated the billboard to zero after Tottenham's victory, acknowledging the win.
- Who
- Domino's Pizza and Tottenham Hotspur.
- What
- Domino's trolled Tottenham Hotspur for 17 years of not winning a trophy with a digital billboard.
- When
- The campaign started on February 10, 2025, and concluded on May 22, 2025.
- Where
- Outside Tottenham Hotspur Stadium, UK.
- Why
- To market their pizza and capitalize on Spurs' trophy drought and, later, their win.
Domino's Perspective
Tottenham's Perspective
Tone of Commentary
Domino's Perspective
The campaign was meant to be a light-hearted banter, which drew laughs and admiration for its timing and creativity.
Tottenham's Perspective
The trolling has been consistent, making fun of their failures to secure a title.
- Event
- Domino's trolling Tottenham Hotspur.
- Team
- Tottenham Hotspur
- Company
- Domino's Pizza
- Billboard pizza count before Spurs win
- 1,569,227,300
- Spurs last won a trophy
- 2008 League Cup