Archive · 28 Sep 2025
Arattai App Surges in India Amidst Privacy Concerns
Arattai, a messaging app made in India by Zoho, has quickly become very popular, reaching the top of app store charts.
This happened after India's Education Minister and others encouraged people to use it.
Arattai offers features similar to WhatsApp, but promises not to sell user data.
Currently, calls are encrypted, but chats are not.
The app is facing some technical issues, such as slow sign-ups, due to its sudden popularity.
The main challenge is to keep up with the fast-growing demand.
Arattai, a messaging app made in India by Zoho, has reached the top of app store rankings.
The app was launched in 2021 and is a Tamil word for chat or chit-chat.
The Indian Education Minister has promoted Arattai.
It offers features like one-to-one chats, group chats, voice/video calls, and stories.
Arattai promises not to monetize personal data.
- Who
- Zoho
- What
- Messaging app
- When
- Launched in 2021
- Where
- India
- Why
- To provide an Indian-developed messaging platform and address privacy concerns
Security Concerns
Government Promotion
Encryption
Security Concerns
Chat encryption is not yet fully implemented.
Government Promotion
The Indian government promotes the use of Arattai.
- App Name
- Arattai
- Developer
- Zoho
- Origin
- India
- Features
- Messaging: one-to-one, group chats, voice/video calls, stories, channel broadcasts
- Encryption
- Calls: end-to-end, Chats: not fully implemented
- Promotion
- Supported by Indian Education Minister
Sources
Zoho’s Arattai messaging app will run smoothly on low-end phones, confirms Sridhar Vembu, but can it replace WhatsApp in India?
Meet Arattai messaging app: Made-in-India Zoho’s alternative to WhatsApp endorsed by Modi government
Zoho’s Arattai: Can India’s homegrown messaging app rival WhatsApp?
