Archive · 16 Sep 2025
Phoebe Gates: Building a Startup Beyond Her Family's Wealth
Phoebe Gates, daughter of Bill Gates, started her own company, Phia, which is an app that helps people shop for clothes more sustainably.
Phoebe graduated from Stanford University in 2024.
Her app helps shoppers find both new and used fashion items, compare prices, and make informed decisions.
Although she comes from a very wealthy family, she raised her own money for her startup and wanted to avoid relying on her parents' funding.
She also hosts a podcast.
Phoebe is working hard to create her own identity and proving her own worth in the business world, outside of her family’s wealth.
Phoebe Gates co-founded Phia, a shopping-tech platform.
Phia aims to help consumers shop for fashion items sustainably and transparently.
She graduated from Stanford University with a degree in Human Biology.
She raised capital for Phia independently, not relying on family money.
Gates addresses the 'nepo baby' label and discusses building her own identity.
- Who
- Phoebe Gates, daughter of Bill Gates, and her startup Phia
- What
- She co-founded Phia, a shopping-tech platform, and is navigating the expectations of her family’s wealth.
- When
- Early 2023 (Phia's founding), Graduated from Stanford University in 2024.
- Where
- Stanford University; location not explicitly mentioned for Phia.
- Why
- To create a sustainable and transparent shopping experience, and to establish her own identity beyond her family.
- Name
- Phoebe Adele Gates
- Born
- 2002
- Parents
- Bill and Melinda Gates
- Education
- Stanford University (Human Biology)
- Startup
- Phia (shopping-tech platform)
- Podcast
- The Burnouts