Archive · 30 Jul 2025
SAG-AFTRA Renews Nielsen Deal for Streaming Data
SAG-AFTRA, the actors' union, renewed its deal with Nielsen to track how many people watch shows on streaming services.
Nielsen provides independent data to check the numbers streaming services give.
This helps ensure actors get bonuses when a show is very popular, reaching a certain view threshold.
The union will use Nielsen's data to make sure streaming services are being fair and for upcoming contract talks.
SAG-AFTRA renewed its contract with Nielsen for streaming data.
Nielsen provides third-party data to verify viewership numbers.
The data helps enforce performance bonuses for actors.
Bonuses are triggered if a title reaches 20% of a streamer's domestic subscribers in views.
SAG-AFTRA will use the data in upcoming contract negotiations.
- Who
- SAG-AFTRA, Nielsen, and major Hollywood studios.
- What
- SAG-AFTRA renewed its contract with Nielsen for streaming data.
- When
- Recently.
- Where
- N/A
- Why
- To verify viewership data and aid in contract enforcement and negotiations.
Union Perspective
N/A
Definition of 'Views'
Union Perspective
Views are defined as hours viewed divided by the runtime of a project.
N/A
N/A
- Union
- SAG-AFTRA
- Data Provider
- Nielsen
- Purpose
- Verify streaming viewership data
- Bonus Trigger
- Title reaches 20% of streamer's domestic subscribers in views
- Bonus Payment
- Principal performer receives 75% of the fixed residual; 25% goes to a fund