Archive · 23 Jan 2026
Instagram Testing Paid Tier with Follower Insights
Instagram might be working on a new paid subscription.
This subscription could let you see who doesn't follow you back, view stories without others knowing, and make special lists of followers.
It's aimed at people who want to know more about their followers.
Instagram already has some paid options, like verification badges.
The new plan could also include a 'Super Like' feature.
Right now, people use other apps to view stories secretly, but this could be a safer way.
Instagram hasn't said if this is really happening yet.
Instagram is reportedly testing a new paid subscription with advanced follower insights.
Proposed features include unlimited audience lists, seeing non-reciprocal followers, and anonymous Story views.
The subscription targets 'chronically curious' users seeking deeper follower engagement insights.
Instagram already offers Meta Verified and creator subscriptions with exclusive perks.
The new plan could reduce reliance on third-party apps for anonymous Story viewing.
- Who
- Instagram (Meta Platforms) and developer Alessandro Paluzzi
- What
- Potential new paid subscription with advanced follower insights
- When
- Reported on January 22, 2026
- Where
- Instagram platform
- Why
- To offer deeper follower insights and create new revenue streams
- Platform
- Developer
- Alessandro Paluzzi
- Proposed Features
- Unlimited audience lists, see non-reciprocal followers, anonymous Story views, Super Like option, search Story viewers
- Target Users
- Power users and chronically curious users
- Current Paid Options
- Meta Verified, creator subscriptions