Archive · 2 Jun 2025
ONDC Retail Orders Decline; Logistics and Mobility Gain Traction
Imagine ONDC as a big online shopping mall.
But in the last few months, fewer people are shopping there.
This is because it's not as easy to use and some discounts went away.
The mall is also changing how it pays people.
Some parts of the mall, like the delivery and ride services, are doing better.
The mall managers say this change is to make sure the mall can stay open for a long time.
Although some think the shopping mall may be struggling, many people still believe it can be successful in the future.
ONDC retail orders fell by 34% in six months, from October 2024 to April 2025.
Factors contributing to the decline include poor user experience and the removal of discounts.
Logistics and mobility segments are experiencing growth, led by Ola and Namma Yatri.
ONDC aims for sustainable growth through restructuring incentives and introducing fees.
Stakeholders hold mixed views on the long-term impact on reshaping digital commerce.
- Who
- ONDC, buyer and seller apps, Ola, Namma Yatri, and price-sensitive users.
- What
- ONDC retail orders have decreased, while logistics and mobility segments are growing.
- When
- Retail orders declined from October 2024 to April 2025.
- Where
- India.
- Why
- Due to factors like poor user experience, reduced discounts, and a shift towards financial sustainability.
ONDC Retail Slowdown
ONDC's Sustainable Growth
Reason for Order Drop
ONDC Retail Slowdown
ONDC's retail order decline is a sign of weakness due to poor user experience, weak customer support, and removal of discounts.
ONDC's Sustainable Growth
ONDC is undergoing a shift towards sustainable growth, including restructuring incentives and introducing fees.
- Peak Monthly Retail Orders (Oct 2024)
- 65 lakh
- Monthly Retail Orders (April 2025)
- 43 lakh
- Retail Order Decline (6 months)
- 34%
- Discount Subsidies Rolled Back
- January 2025
- Platform Fee (Buyer Apps)
- ₹1.5